Keywords Defining Korea in 2025
Happy New Year’s Eve! As we wrap up 2025, are you curious about the real pulse of Korea? Based on the massive search data from Naver DataLab , we’ve identified the top trends that captured Korean hearts this year. Understanding these keywords will make your journey to Korea more immersive and trendy! 1. K-Content Pilgrimage: 'K-Pop Demon Hunters' & 'Saja Boys' K-Pop and K-Dramas remained the undisputed kings of search in 2025. This year, search trends shifted from main titles to specific filming locations in hidden rural towns. Beyond the crowded streets of Seoul, travelers are now heading to these 'filming sanctuaries' to recreate scenes from their favorite shows. Experience Korea like a protagonist in a world-famous drama! 2. Healthy Pleasure: The 'Zero' Trend and Vegan Tours The Korean search engine was dominated by words like 'Zero' and 'Low Sugar' in 2025. This obsession with healthy eating has led to a boom in sophistica...