Keywords Defining Korea in 2025

Happy New Year’s Eve! As we wrap up 2025, are you curious about the real pulse of Korea? Based on the massive search data from Naver DataLab, we’ve identified the top trends that captured Korean hearts this year. Understanding these keywords will make your journey to Korea more immersive and trendy!

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1. K-Content Pilgrimage: 'K-Pop Demon Hunters' & 'Saja Boys'

K-Pop and K-Dramas remained the undisputed kings of search in 2025. This year, search trends shifted from main titles to specific filming locations in hidden rural towns. Beyond the crowded streets of Seoul, travelers are now heading to these 'filming sanctuaries' to recreate scenes from their favorite shows. Experience Korea like a protagonist in a world-famous drama!

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2. Healthy Pleasure: The 'Zero' Trend and Vegan Tours

The Korean search engine was dominated by words like 'Zero' and 'Low Sugar' in 2025. This obsession with healthy eating has led to a boom in sophisticated cafes offering sugar-free desserts and diverse vegan options across Seoul. Don't miss out on exploring Korea’s healthy and trendy gastronomic scene, where wellness meets deliciousness.

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3. 'God-Saeng' (God-Life) and Healing: Digital Detox & Temple Stay

Koreans are known for 'God-Saeng'—a lifestyle focused on intense self-improvement. However, in 2025, a counter-trend emerged: 'Digital Detox' and 'Mindfulness'. This has made Korea's serene temples more popular than ever. Step away from the digital noise and find your inner peace through an authentic Korean Temple Stay experience.

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4. K-Smart Travel: The Evolution of AI and Contactless Services

In 2025, Korea became smarter than ever. Searches for real-time AI translators, contactless check-ins, and foreign-exclusive payment apps skyrocketed. With these technological advancements, the language barrier has practically vanished. It is the perfect time to explore every hidden corner of Korea with ease and confidence.